You’ve been sent hundreds of business cards, but you’ve probably just kept a handful of them.
What exactly was it that rescued those cards from the garbage can?
Perhaps you were intrigued by the person who handed it to you, or you were particularly interested in the service or product being provided.
However, the most possible explanation for an individual to keep a business card is if it is well-designed.
A strategically and beautifully designed business card promotes brand recognition and encourages prospective customers to contact the firm directly. Anything boils down to conversion!
Your business card can immediately convey the essence of your organization. Consider your business card to be an extension of your marketing plan.
When designing your business card, remember to keep your brand name and style guide in mind. It is important that you have elements such as your logo and company colors to maintain consistent brand identity across all of your marketing channels.
Your Content Is King
You clearly want people to call you directly if you hand out your business card. Your name, description, organization, and contact details should all be visible. Don’t get too imaginative when displaying this information; you don’t want the reader to have to look for it.
The typography you chose instantly establishes the tone and overall feel of your business. Using a font that is easy to read and consistent with the brand’s name or style guide.
What is the best way to print business cards?
Work with a reputable printing firm and print designer since the production process necessitates specialized knowledge.
When designing business cards for paper, designers can still use CMYK (Cyan, Magenta, Yellow, and Key (black)).
This means that the card will appear exactly as expected until it is moved from digital to paper.
Colors can not move as specifically as CMYK if the designer works with an RGB (Red, Green, Blue) profile.
Color business cards are held 10 times longer on average than black and white business cards.
By using a “bleed” region, the design would not be harmed if there is a minor inconsistency in movement during printing.
There are usually three finishes available: linen, smooth, and laid. The most common is a smooth finish. Speak with your printing firm to determine which finish they think would be better for your business card design.
Invert your text for full effect. White on black, or white on every dark color, makes your style stand out even more.
South Africa’s Professional Business Card Printing Company
If you want to create a successful business card, strategy and collaboration with talented print designers and an established printing company are essential.
Contact Us Today for all of your design, printing, and branding needs.