With the rapid rise of electronic devices such as smartphones and laptops, as well as mobile user use through sports, applications, social media, and websites, it is now critical that your company website is mobile-friendly so that your clients and prospects can conveniently search and find information regardless of the device they are using (phone, computer, laptop, etc.).
The top 8 causes your company should have a sensitive website are highlighted in our new infographic. Read on for more information on the value of responsive web design, as well as the eight (8) explanations we discussed in our infographic.
1. The Use Of Mobile Devices Is Increasing
More than 58 percent of adults own a smartphone, and handheld devices account for almost 60 percent of all internet traffic. In reality, there are more electronic devices on the planet today than there are humans.
And because smartphone consumption continues to rise month after month, an increasing number of prospects and consumers may visit the website with a mobile device. If they have a bad time browsing and engaging with your content, they will most likely have a negative impression of your brand and will be more likely to visit a competitor’s site.
2. The Use Of Mobile Devices For Shopping Is Steadily Increasing
Online shopping is more convenient than getting in the car and going to the supermarket, and it’s much more convenient if you can do it while watching TV in your beloved chair.
Eighty percent of shoppers use their smartphones to shop online on a daily basis. In addition, 70% of shoppers now use their phones when shopping during the holidays. You’re losing out on an advantage if the goods and services aren’t mobile-friendly.
3. Mobile Visitors Increase As A Result Of Social Media
Sharing links from social media platforms like Facebook, YouTube, Twitter, or Google Plus to your website can result in even more traffic and browsing of your website from mobile devices since over 55 percent of social media use currently occurs on mobile devices.
So, if you’re planning a social media campaign and want to take advantage of social content sharing, be sensitive.
4. SEO Rankings Are Boosted By Responsive Websites
In terms of mobile site design, Google recommends responsive growth. According to Google, responsive websites would rate higher in search results because they have a superior user interface than non-responsive blogs. Furthermore, Google prefers sensitive pages that use a single URL rather than multiple URLs for separate mobile versions of the same page.
Furthermore, Google now has a separate search algorithm for cell phones, but just because the site ranks well on a web search doesn’t mean it will continue to rank well on a mobile search. When you note that smartphone searches would surpass desktop searches in 2015, this problem becomes even more pressing! If you believe that search engine optimization (SEO) is essential, your website should be sensitive.
5. Responsive Designs Adjust To The Size Of Several Devices
Do you want your website to look amazing on either platform or screen size?
Active web design is the way to go in this case. But don’t limit yourself to today’s smartphones and tablets. Consider smartphones, Google Glass, and all other new internet-viewing gadgets that emerge in the future. They, too, would benefit from responsive web design and creation.
6. It’s Easier To Manage And Increase R.O.I. With Only One Site
Most organisations already have two websites: one for their web portal and another for mobile devices. Until sensitive architecture became the preferred approach, this was a fairly popular technique. That meant managing and updating many versions – inefficiency!
Your web will conform to each platform with a relevant interface and content that better suits the users’ expectations if you choose a responsive design.
That also means that the company will only have to maintain one website, which means you’ll only have to change content once, regardless of how many people consume it.
This translates to lower online content management costs and a greater return on investment.
7. User Experience Is Improved With Responsive Websites
There are many commercial motivations to introduce a responsive website, but they all stem from the need to have a superior user experience for the visitors.
No more pinching and zooming to see a whole site that doesn’t fit on a smartphone phone, and no more side-scrolling to see an entire site that doesn’t fit on a mobile device on a sensitive site.
Bounce rates are reduced, page conversions are increased, and brand awareness is improved with a positive user interface.
8. A More Pleasant Bathroom Experience
Finally, here’s the most alarming statistic regarding the rise of smartphone usage:
Seventy-five percent of Americans use their phones in the restroom!
That is unquestionably repulsive, and it may even be a sign of humanity’s impending doom, but it is real. If customers are trying to shop from the bathroom, you should at least make it a pleasant experience for them.