SEO vs AdWords – One Of The Often Asked Questions Is?
Google AdWords – is a search engine that allows you to advertise.
Google AdWords enables the company to appear on the first page of Google’s Top Results with unique search terms applicable to your products or services.
Any new business will quickly spread the word and attract direct traffic to its website.
Cost per Click – You only pay for a click if a person types in a search word relevant to your product or service and clicks on your ad.
The cost of a click is determined by how many of your rivals are already running ads.
Advantage – You will quickly improve your market by attracting targeted visitors who are looking for your product or service.
Disadvantage – If you do not advertise, your page will not be noticed.
Organic Search Engine Optimization
When done correctly, SEO is a long-term method of adapting your website with the same keywords that people use to find your product or service.
It is not a quick fix for attracting targeted traffic to your website.
The amount of time it takes to achieve 1st page organic Google rankings is determined by how many other rivals there are for your targeted keywords.
Some websites can achieve first-page rankings in as little as three months, whereas others that are more aggressive may take six to twelve months.
Also keep in mind that you, like many people, only click on the top results and rarely on the bottom ones, so getting first page rankings is awesome, but getting top positions is much better.
The Advantage: Your SEO investment will continue to get you targeted traffic on a regular basis in the future.
The Disadvantage: Is that it is a long-term process and commitment that can only yield returns in the future.