Get Your Business Online
When it’s time to get your business online, your first idea may be to build a website. While a website can be quite effective for your online presence, it’s not the only option. In this lesson, we’ll share the benefits of launching a website and four more ways to build a digital home for your business: local listings on Google and review sites, social media, mobile apps, and YouTube.
Options For Getting Online
There are four solid methods for establishing an internet presence for your company:
Websites are a typical way for a company to go online. You may use your website to highlight your company’s products and services, upload videos and photos, tell your company’s narrative, sell items using e-commerce technologies, and make it simple for consumers to contact you and leave reviews. Learn more about launching a website and launching an e-commerce business.
Local listings on Google Search and Maps:
Google Search and Maps might help you attract new consumers in your area. Customers find you when they’re looking for similar businesses in the area or looking for a certain product or service. Setting up a Google Business Profile is a simple and free method to help people find your business on Google Search and Maps. You can include information about your company, hours of operation, phone number, address, pictures, and client testimonials. For businesses that operate in a fixed place, such as a storefront, adding your business to Google is extremely beneficial. Learn more about Google My Business and how to get started.
Social Media Platforms:
Social Media provide two-way interactions, which may aid in the discovery of new consumers and the building of confidence with existing ones. These platforms work in tandem with your other web properties, allowing you to provide timely information and engage with customers. You may urge people to share your content and read their comments to understand more about their requirements. Setting up social media accounts is simple, but be prepared to devote effort to generating fresh, interesting material and reacting to consumer feedback. Find out how to get started with social networking.
Mobile Apps consumers may place orders using mobile applications, and you can communicate special discounts and loyalty rewards with customers nearby using GPS. Because launching a mobile app is more difficult than the other choices, consider how much time and money you have available.
Bonus: Use YouTube to harness the power of video.
Although the video may not immediately come to mind as the simplest way to get your company online, it is now easier than ever to utilize video to advertise your company.
Every company has a unique narrative to tell, and YouTube provides you with a free brand channel where you may educate, inspire, and entertain your consumers. Because people go to YouTube to learn about or discover new things, it’s an excellent method to attract new consumers or persuade existing ones to make a purchase.
To begin, add your logo, business name, and a landing page banner to your YouTube channel. Next, develop one or more films to introduce your company and explain who you are, what you do, and what sets you apart. You may also invite corporate partners to contribute videos and manage material, making it a collaborative endeavor. Video production does not have to be time-consuming or costly. Many companies use smartphone videos to establish successful YouTube channels.
Choosing An Online Presence
Start by thinking about what you want consumers to do while you’re deciding how to launch your business online:
If you want consumers to buy items from you, consider a website that provides an online store, often known as e-commerce. If it makes sense for your brand, include a mobile app.
Pay A Visit To Your Store:
To entice consumers to visit, create a Google Search and Maps business listing so they can locate you and see when you’re open.
Build A Relationship:
Include social media or YouTube in your online mix if you want customers to engage in discussions and provide feedback.
Consider how you prefer to engage online as a customer – do you prefer to go to a company’s website? Finding their contact information using a search engine or a local internet directory? Or by following them on social media or watching their videos on YouTube? Think about what will work best for your company and your customers.
Having an online presence for your company can help you attract new consumers and connect with existing customers to encourage them to make more purchases or use of services. Decide how you want to create your internet company.