Do I Need A Website:
If you’re a company owner debating whether or not to create a website, I’ll save you some time and tell you that you absolutely must. It’s an excellent one. A website that is properly created, attracts leads, increases sales, and differentiates your company.
This Is Why:
Consumer behavior evolves throughout time in response to contemporary technologies, and consumer behavior has evolved in response to the digital era. I’ll use the Yellow Pages as an example. In the late 1800s, the telephone was a revolutionary new technology that revolutionized the way people did business. As more people used the telephone directory to discover local products and services, business owners recognized it was a good idea to advertise in it. Advertising in the Yellow Pages had become normal practice for most firms by the 1930s. It made perfect sense—the directory was utilized on a regular basis by the vast majority of families.
Then came the internet, which ushered in a new era of economic disruption: the digital transformation. Consumer behavior changed away from utilizing the printed directory as more people discovered they could locate what they wanted online faster and more efficiently than in a phone book. In 2011, 70% said they used printed phone directories either seldom or never. In 2011, more than 59% of customers used the internet to locate local businesses.
Now, in 2021, 97% of people use the internet to locate a local company. You must be found online if you want people to pick your firm, which means you must have a website.
In 2021, Why Do You Need A Website — Whatever Industry You Work In
Look, you need a website in 2021. You should have had one the day you launched your company, but better late than never.
Small company success is our middle name at SyteDigital. We DESIRE for you to succeed. As a result, in this post, I’ll go over:
- There are eight non-negotiable reasons why you should have a website
- Several common objections are disproved
- How much does it cost to build a website?
- What is the best way to make a website for your business?
You may reach out to us here if you’re ready to unlock your company’s success and get started with a lead-generating website.
8 Non-Negotiable Reasons Why You Need a Website Regardless Of Your Industry
This is true for all industries, including manufacturing and industrial. A website is the starting point for digital growth. If that isn’t enough to persuade you, consider the following eight non-negotiable reasons why you need not just a website, but one that is optimized and accessible.
Reason 1: 30% Of Customers Will Not Consider A Company Without A Website
Because we live in the digital age, your website is your most valuable marketing asset. Most people spend an average of 23.6 hours per week online and up to five hours per day on their mobile devices.
Consumers increasingly expect businesses to have an online presence (including a website), and those who don’t will be perceived as less professional.
Reason 2: People Are Looking For You On The Internet
One of the advantages of having a website for a small business is being able to reach your customers wherever they are.
There’s a reason why so many businesses engage in search engine optimization (SEO) for their websites: 97% of consumers use the internet to discover a local company, and 93% of online encounters begin with a search engine.
Believe it or not, Google receives 3.5 billion queries each day, and someone in your region is probably searching for your precise service right now.
Who do you think is going to receive their business? You are not one of them.
Reason 3: The Vast Majority Of Consumers Use The Internet To Locate And Interact With Businesses
Yup. 63% of customers utilize a company’s website to locate and connect with companies, according to LSA’s (Local Search Association) study, “The Digital Consumer Study.” That’s a sizable portion of the market.
You do the math when you consider that 93% of internet encounters begin with a search engine. Another convincing argument for your company’s web presence? Customers utilize an average of three sources before making an individual purchase choice, according to YellowPages and LSA research, 30% of consumers instantly dismiss a firm if it does not have a website.
Reason 4: Digital Website Content Affects Commercial Transactions In Every Industry, Including B2B, Industrial, And Manufacturing
The majority of businesses without a website claim that their sector isn’t online. This is something I hear a lot from B2B, industrial, and manufacturing firm owners.
If that’s you, I’m going to have to confront you about it.
75% of B2B buyers believe digital website content has a major influence on their purchasing decision, and 62% say they may narrow down their purchase criteria solely based on the digital content of a website.
Before connecting with a vendor’s website, the average B2B buyer does 12 internet searches, and they are already 57% of the way through the purchasing process before contacting a sales representative. Even in industrial and manufacturing firms, digital influences 67% of purchases. Furthermore, half of all B2B clients now anticipate a supplier’s website to be a useful channel, with more than a third expecting it to be their most helpful channel.
Reason 5: 75% Of Consumers Accept That Their Judgments On A Company’s Creditability Are Based On Their Website Design
Consumers are less likely to trust you if you don’t have a website. In fact, 75% of consumers confess to judging a company’s legitimacy based on its website design in 2018. People are more inclined to conduct business with a firm they trust, and the first place they go for credentials, ratings, and accolades is on the company’s website.
However, if your website design isn’t up to par, it won’t benefit you at all. You have 10 seconds to make an impact on website visitors and tell them what they can expect from your organization and website. They’ll leave after this period (and frequently sooner).
Reason 6: You Must Be Able To Quickly Answer Basic Questions
This is particularly true for B2B businesses. People come to your website because they want to learn or accomplish something. They also demand instant satisfaction, therefore visitors should be able to answer three questions within three seconds of visiting your site:
- What’s your name?
- What services or products do you provide?
- How can I get in touch with you?
We live in an age of NOW, when customers want answers to their queries right now, thus your company’s website should provide answers to all of the above questions without requiring the visitor to browse down the page.
Reason 7: It Will Assist You In Defeating The Industry’s Goliaths
Did you realize that having a website may help you defeat industry Goliaths? It can if it’s search engine optimized. Take, for example, Villa Lagoon Tile. They compete directly with big-box tile retailers but owing to their website and high placement on the search results page, they are able to hold their own.
Reason 8: The Reach Of Social Media Is Decreasing
So you don’t think you need a website because you’re already on Facebook.
Every other firm in America is doing well, too. Even if you have a Facebook page, you need a website.
What’s more, guess what? Businesses are finding it more difficult to engage with people on the platform. Within a week of the most recent Facebook algorithm tweak, organic reach had dropped even more. Another disappointment? People used the site for 50 million fewer hours in 2018 than they did in 2017.
While social media might help your company develop, don’t count on it to be your primary marketing tool in the future.
Common Objections to Having a Website by Business Owners
We work with small businesses every day, and we’ve heard just about every reason imaginable for why they don’t have a website—and they’re all ridiculous. The most prevalent complaints and our customary replies are given below.
Objection 1: “My Company Is Too Small, And I Do Not Have The Financial Resources For A Website.”
The most common objection we hear from small company owners is this one.
Look At It This Way: Your website is your most valuable marketing asset. Saying you don’t have the money for it is like saying you don’t have the budget for an LLC license—if you don’t make the first investment, you’ll be in huge difficulty later.
Get A Website: it doesn’t have to be flashy or costly, but it does need to exist and be found by search engines.
Objection 2: “I Have A Friend Who Promised To Make Me A Website For Free.”
Unless that guy’s profession is web design for your sector, this is a poor idea. Having a friend or family member build your website is akin to entrusting the foundation of a building to a handyman. There’s a lot that goes into creating an efficient website—SEO optimization, file compression, responsive design, schema markup, and so on—and if it’s not constructed on the correct foundation, it’ll quickly fall apart.
Even if you have a buddy who is a skilled web designer, be cautious because different sectors have different website design requirements. A website for health services, for example, will have entirely different components and markup than one for the HVAC business.
Objection 4: I Do Not Require A Website Because My Industry Doesn’t Require One/I Am Not An Ecommerce Or Online Business
This is a HUGE misunderstanding that many people have. You don’t need a website just because you’re not in the e-commerce business.
Because they buy from you, consumers—even B2B buyers—must find you, learn about you, and trust you. The vast majority of our clients aren’t in the e-commerce business, but they’ve all seen significant income increase as a result of having a website.
How Much Does It Cost To Build A Website?
Allowing a price tag to stop you from building a website is a mistake. If you’re a one-man show with no funds, at the very least establish a simple website that you can spruce up later when your cash flow improves.
Here’s what goes into determining the price of a website:
- Hosting – This is the service or corporation that gives your website space on the internet. Xneelo, and other hosting companies are among the options. Hosting is usually charged on a monthly basis.
- Domain Name – This is shown as www.yourcompany.com and is often paid on an annual basis.
- Design – Some designs are free, while others need payment.
- Plugins And Extensions – The more plugins you desire, the more expensive your website will become.
- Design Complexity – The more personalized your website is, the more it costs.
It just takes pennies to get started with an online presence, and you’d have to be mad not to do so. Give us a call if you need assistance – we offer a variety of website design packages to suit any budget, and we’d be delighted to guide you through your options.